Why 70% of Web Projects Experience Delays
The single most common cause of delayed launches and budget blowouts is an ambiguous project brief.
When a client tells a developer: "I want a modern crypto website like Uniswap with dark mode", the client pictures a 5-day, $300 job. The developer pictures custom smart contract routing, multi-chain RPC integrations, and dynamic liquidity graphs worth $8,000.
A structured brief bridges this gap, saving you weeks of frustration and thousands of dollars.
The Essential 6-Section Website Brief Checklist
1. Executive Summary & Goals
- What does your company do in one sentence?
- What is the primary user action: book a call, purchase a gig, connect a Web3 wallet, or join a waitlist?
2. Target Audience & Brand Aesthetic
- Share 3 reference URLs you admire (e.g., "clean minimalism like Stripe", "dark neon aesthetics like Solana").
- Specify your color palette, font preferences, and whether you already have a Figma file.
3. Sitemap & Page Inventory
List every required page and its purpose:
/ (Homepage): Hero video, features, social proof, FAQ./about: Team bios and roadmap./blog: SEO-optimized article hub./portal: Authenticated user dashboard.
4. Technical Requirements & Integrations
- Framework: Next.js (recommended for SEO), React, or WordPress?
- CMS: Headless Supabase, Sanity, or static Markdown?
- Integrations: Resend for emails, Google Analytics / Plausible for tracking, crypto wallet connectors (RainbowKit, AppKit).
5. Non-Functional Requirements
- Page load speed target (< 1.5s on mobile).
- Mobile-first responsive optimization across iPhone, Android, tablet, and desktop.
- Search engine meta tags and OpenGraph image configurations.
6. Deliverables, Milestones & Budget
- Milestone 1 (30%): Figma to code layout on staging environment.
- Milestone 2 (40%): Interactive features, API integration, and database setup.
- Milestone 3 (30%): Final QA, mobile responsive check, and deployment to production.
Post Your Brief on Gwetch
With your brief prepared, post a Job Request on Gwetch Job Feed or invite top-rated freelancers to submit custom proposals. Funds are locked securely in escrow until every specification in your brief is completed to your satisfaction.
